Product: Competing in established market

We were having a casual discussion over the lunch when a nice thought came in. It is practically impossible or extremely difficult to build a new product to compete with competitor products which have been there in the market for some time. What’s difficult is to bridge the “time” difference between the products. Take an example of Maps; Map products have been around for more than 2 years (I guess) in US. So if some company now wants to come up with a new map product it has to bridge that gap of 2 years. In two year the competitors would have built so many features and enhancements that it is practically not possible to bridge that “time” gap instantly.

The best way could be to not make an exactly similar product but a different/unique product to compete. Some one mentioned Gmail; mail was around but Gmail stole the show because it was different. If it would have been similar to other mails, it wouldn't have created any impact. Its a really nice thought...

This is to some extent the state of whole Web Industry in India. Because it started late; there is hardly any innovativeness or uniqueness. Its lags in time from US; thus innovation is hard to come by. If we move 2 steps closer to them; they again more 3 step further from us. Because now things are well established they can make huge jumps forward; while most of our energy goes in just building the basic stuff.

So if you want to be a part of innovation; want to work with products that are ahead of their time…you have to be in US. Or so I think.