second objective? Emotional objective

I was reading Emotional Design by Don Normal and was quite moved by some of the "user experiences" he has shared about objects which some feel pride in using. This makes me think about UIs; emotional appeal is indeed important for making a product "long lasting". Should "emotional appeal" be considered "strongly" like we consider "tasks"? I guess yes.

During designing I take up an objective which helps me be on track. My small trick is to frame an objective in a single sentence. My observation is if you are clear about your product/problem you will be able to frame it in a single sentence.

So all my projects have a "objective". All of these were related to Tasks or logic related. say like, "building a product which help users FIND and SHARE <certain> information." This makes design decisions easy for interaction designers. But what about - Visuals or content? I guess here is where the emotional design will fill in.
Build an emotional objective - say like "to make the user smile every time he visits (or interact etc) this product". This is very good way to think about visuals and content (including error messages). This could keep an emotional punch in your product.
So while interaction, information, usability can keep the product simple and usable; this can keep the product "engaging and fun to use". Have 2 objective one task related one emotions related. What do you say?

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Changing times

Well I wanted to write this; but somehow wasn’t getting enough time and motivation.

Changing times – good times or the bad times? Don’t know; what I know for sure – its definitely interesting.

I’m seeing a trend in internet companies and the internet in general. There is a significant shift from the traditional models of internet companies. It becoming more “open” .

The single point focus on consumers is broadening to include Advertisers, publishers and developers. Look at latest acquisitions from all these big companies MSN, Google and Yahoo!. All companies are trying to broaden theie focus to include a good portfolio of products/connections to Advertisers and Publishers. What should we expect? Well I wouldn’t be too surprised if these “advertiser / publisher tools” become a focus of design and get more attention (like consumer facing product) – become better designed products.

Also I guess the companies are realizing the power of “open system” – the spider model. Innovation can not be done from closed doors; it can come from anywhere. So what we do? Don’t push innovative product but push TOOLS. Let people build on it. I really like this idea of open innovation. Two recent news Google Mobile OS & Awards for facebook developers point to this changed mindset. It’s difficult to innovate continuously with a closed system; the competition from individual could be enormous. Thus its intelligent to join the league than fight it.

These are interesting times. We need to wait and see how all of this shapes up the next big thin. This could be a start of Web 3.0; who knows?