When design conflicts with business

For a change I’ll talk about my Architecture days (good old days). When you pass out as an architect you have some much enthusiasm about what you can do. You dream about changing lives of people through designs and all sorts of things.

But when you step out from the academic life to professional one; thing change drastically. The ‘value’ system begins to shake – the real life is not driven by the same value system of providing better life to people; but money.

This conflict and transition is difficult to come terms with. And to be frank I could not adjust to it; and I left architecture. Yes! I agree that you can become a hero and fight with the system. But unfortunately I wasn’t one.

I saw this video on TED and it reminded me of my days when I had similar dreams. Change this world; design organic and all that. Though during those days there wasn’t much awareness about the Global Warming and Environment issues. Its not there even today I presume.



In architecture, design directly conflict with the business. Most people are more focused towards short term goal to earning money. "Too much design is costly, who will pay for it?". At the end of the day the design has to deliver money. Who cares about the environment? Architecture in India at least is devoid of design – design as this talk highlights it. It purely driven by business- it’s not driven by user or environment. The biggest handicap for an architect is – it needs a ‘client’.

I sincerely wish I could positively contribute to the urban landscape around me (in Bangalore); where the tiniest open space is now being covered by tall housing or commercial complexes. I some times feel – what a wasteful life I have.