Paradox of choice

This is very nice and interesting video. A different perspective in looking at things around us.

Paradox of choice? Ask a designer. Its part of his every day work.
Design is about choosing the right decision. Every step in design is filled with options. And to add to complexity AJAX has adding many more choices to decide (more degree of freedom) from for designing UIs. I have seen a lot of designers getting stuck at points just because they fear of taking decisions.

The biggest thing is "Responsibility"; if you are responsible for a design you have to make it work. And for that you have to make the correct choices all along the way. More choices you have more chances are there to get it wrong. We have to learn to live with choices and become smarter in decisions. I guess this can only come when you know your job well. Same as if I know and I'm confident I'm buying the right stuff; my chances to taking the right decision are more (and be satisfied with it). What I need is, to be clear about those parameters that are crucial for me. And remember humans have a low short term memory; its difficult to compare more than 4 parameters at a time. See this is convergence - cognitive science with psychology :)

Thus i guess; 'more clarity' lead to 'better decisions'. Be clear on your 'decision making parameters'.