“Gut Feeling” & design

I was having a conversation with one of my design colleague. He was telling me about a design discussion he had with a Product Manager. The story is very interesting – they had a conflicting views about a UI issues. The discussion later on went to –

Designer: …because I think this is a better way to do it; its my gut feeling.
PM: …but this also my gut feeling; why should I go with your gut feeling and why not mine”.

Well there isn’t much that you can do to help anyone here. But this kept me thinking – the PM is not totally wrong (is he?). If we are fighting for design without any data; what can you do to convince the product teams? Or is there more to a “gut feel”?

Personally, “I feel” the designer was right in suggesting a design; but without any valid proof it’s difficult to make an argument. The best situation is to do some test; get some data and then prove. But data is not always available. We make a lot of decisions on our “feeling”.

So why should people listen to our gut feels and not their own?
I see the difference lies in ‘experience’. We constantly build our mental database about things that worked or not. So rather plain ‘gut feeling’ we try to make “intelligent guesses”.

User research is a great way to build user behavior repository. Not only does it gives you data but also help you build the ‘user’s behavior and understanding’. How much can you push your design, how simple should you be in UIs or in communication etc. You could "benchmark the level of complexity" that a user can easily use/understand through user research (even observing a study can teach you a lot).

So my suggestion would be – next time when you are having an argument rather than saying ‘my gut feeling’ state ‘examples’ or take your team to the user. But never make it a clash of the ‘egos’. Because it’s not only you (or other) who looses, but also the ‘end user’.

Don’t deprive end user of a good product.