Is it worth?

I was in Sunnyvale few weeks back and I was having a discussion with Prasad over the lunch. Prasad mentioned something interesting about discussing design.

Most often we land up discussing with PMs or Engineers or other designers and the discussions land up in conflicts say about changing the link color from blue to black. Now it’s difficult to argue especially with PMs who have data to back up their claims most of the time. So as designer you loose the argument unless you have the data or a design research to back your point.

Prasad mentioned something interesting. He said when you discuss these issues also look for a new parameter “If I change this how much impact is this going to create to the users”; “Is it impacting a substantial amount of our user base or just 50 of them?”; “If its just 50 user that this change is going to impact, then is it worth doing it?”

It’s a very crucial point if you look at it deeply. Not only this ‘parameter’ can be used in design discussion but I guess also effectively during ‘designing’. It is worthwhile to look at our design and ask – is this change going to impact a large user base? Should I focus on this problem or shift to other problem which can have a greater impact?

Nice and important point.