This is really very insightful. It talks of 'cheating'; though unrealted to design in general. But having said that its important to know human psychology. The more we know the better we design.....ok ok ok im not preaching. There are some obvious implications for design.
Really a nice one to watch and consider in design. These are kinds of talks which make you feel - why am I not doing research; there is some much to know!
Tuesday, March 17, 2009
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